French automaker Citroen has launched the Aircross X in India with a starting price of ₹8.29 lakh (ex-showroom).. The launch is part of the company's plan to strengthen its footprint in the compact SUV segment.
Launch Summary
Citroen officially displayed the Aircross X at a launch event. The company reiterated its aim of providing Indian customers with a stylish, practical, and reasonably priced SUV. With very competitive entry-level pricing, the Aircross X is designed to capture the interest of first-time SUV customers and younger, urban families. Booking for the Aircross X is officially open at its dealerships and on the Citroen website.
Design and Styling
During the launch coverage of the Aircross X, Citroen debuted Aircross as a design inspired by France. The design features a bold front grille, a split LED headlamp design, and a sculpted yet compact body line.
Interior and Technology
Citroen revealed the well-equipped cabin during the launch event. The SUV features a sizeable infotainment touchscreen with smartphone connectivity and can comfortably seat five passengers. The roomy boot with family-friendly configuration was also highlighted as feature that would help bring more buyers to the Citroen brand.
Pricing and Competition
By launching the Aircross X at ₹8.29 lakh, Citroen introduced a direct competitor to the Hyundai Venue, Tata Nexon, and Maruti Brezza. The brand has communicated that the combination of upscale design and competitive pricing will create appeal for a mass audience in India.