Renault

Start of operations in India:

Renault, a French automobile manufacturer, entered the Indian market in 2005 through a partnership with Mahindra & Mahindra. In 2011, they established their own manufacturing facility in partnership with Nissan outside Chennai, Tamil Nadu, to produce cars locally and better serve the Indian market.

Market Share: 

While it faced tough competition from established players in the beginning, Renault managed to secure a market share of 2 per cent.

Key Aspects:

Renault's key selling point in India is its stylish and value-for-money cars. The brand prioritises offering feature-rich vehicles at competitive prices, appealing to Indian consumers who desire affordable yet well-equipped cars. It sells SUVs and MPVs. 

Competitors: 

The competition in the Indian automotive market is intense, but Renault’s unique design language and attractive pricing have helped it compete effectively. Major competitors include Maruti Suzuki, Hyundai, Toyota, Kia, MG, Skoda, Mahindra, MG, Volkswagen, and Nissan.