Honda

Start of operations in India:

Honda, a Japanese automobile manufacturer, entered the Indian market in 1996. They set up a manufacturing facility in Greater Noida, Uttar Pradesh and introduced a range of models for different segments. The Honda City sedan was their inaugural model and has been available in India for over two decades now. 

Market Share:

Honda cars has a market share of 2.5 per cent in India, with a particularly strong presence in the mid-size sedan and compact SUV segments. The brand has a loyal customer base, thanks to its reputation for quality and performance. It sells sedans and SUVs. 

Key Aspects: 

Honda car's USP in India lies in its focus on engineering excellence, reliability, and fuel efficiency. The brand is known for producing cars that offer a smooth and comfortable driving experience, making them suitable for both urban and long-distance travel. 

Competitors: 

The Indian automotive market is highly competitive, and Honda competes by emphasizing its product quality and performance. Major competitors include Maruti Suzuki, Hyundai, Toyota, Tata Motors, Kia, and Mahindra.